Wistia’s test spanned several emails, and their 40.83% increase in click-through rate was only for one of their emails. And does that format make sense for your message? But you’ve got to make sure the video content you’re sending is content your subscribers are interested in. What’s the goal of your email? If you just want to increase engagement, video may help you. Show how your products or services work.( Campaign Monitor)īut still, why do you want to include a video? Videos can be an effective way to: You can decrease your unsubscribe rates with video by as much as 26%.Click-through rates increased almost 41% when Wistia included a video thumbnail in their email.Including the word “video” in your subject line can increase open rates up to 19%.And even just the idea of video is powerful: People want to watch videos, which gives video power. Share this on Twitter Increase engagement Yet, less than 17% of our State of Email respondents said they used an interactive element in their emails. 91% of consumers prefer interactive and visual content over traditional, text-based, or static media according to our State of Email report. The first question I always ask is, “Why do you want to have a video?” Most marketers agree that video is powerful. The pros & cons: Do emails with video work? So let’s dive into the pros and cons, how to fake it, how to actually embed a real video in your email, and some examples you can take inspiration from. Email has so many things to consider that every question raises more questions. Which seems like the go-to answer for all things email. But can you actually put video in email? And should you? It depends. After all, video seems like a great way to up the subscriber experience. “Can we put video in email?” This question has come up a lot over the years, and we still hear it from time to time.
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